Reference no: EM132376560 , Length: word count:2000
This detailed guide is to be read in conjunction with the marking criteria rubric on the unit website. There are also templates provided for weeks 6-9. The templates are not your final report. The report should be approximately 2500 words in length, excluding references and appendices.
What you are required to do:
You will be supplied on Moodle with initial industry research on the three nominated industries and some information on the company assigned to you by the lead lecturer, for which you are to develop a strategic plan. The format of the situation analysis will be outlined to you during the lectures. You are to use the techniques which will be covered in the first 7 lectures as the basis of your analysis. Simply restating research data without your critical analysis will not be acceptable. You must identify the major issues with which the company must cope in your analysis You will need to supplement this research with your own research.
Students are required to undertake a detailed analysis of the nominated market in Australia and the external factors affecting that industry. The analysis should cover market structure, segmentation, distribution channels, competitors and trends for the total market. In addition, you will also be required to undertake an internal analysis of your chosen company in order to identify their core capabilities and competencies and any competitive advantage they may possess. From this analysis you will highlight the key issues facing the industry and the company and put forward an initial range of potential future strategies which the company may consider.
Drawing form this analysis student should provide an brief analysis of, and make recommendations on the potential strategic options that could be followed by these companies.
The structure of your report
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Headings
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Approximate word length
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Marks
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Executive Summary
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250
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10%
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Market Size trends
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250
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10%
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|
Financial and Corporate Performance
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250
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10%
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SWOT and competitive advantage
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750
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30%
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Strategic Options
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375
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15%
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Strategic Recommendations
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375
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15%
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References*
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See note below
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10%
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The references mark will be based on overall presentation, and use of referencing in- text and in the bibliography/reference list. Note that students do not need to go beyond the textbook for discussion of the theory/practice sources, but all business media, internet and company websites need to be accurately and comprehensively referenced
To assist students in the development of their report, in weeks 6-8 time will be devoted to short presentations of their industry analysis, and discussions of the possible recommendations. This is ungraded, but provides the opportunity for guidance and feedback. Students will be expected to have a single page summary of their situational analysis and preliminary strategic options and recommendations, and be prepared to present for 5 minutes. Students are encouraged to use powerpoint slides to support their presentation. This formative assessment is ungraded, but is a requirement for successful completion of this assessment item.
Note also that in the tutorials in weeks 6-9 there will be group activity using the templates. These templates are used to assist you. They are not the final report.
Industry Sector Options
The focus for this semester will be on the bricks & mortar retail sector. Students should select an industry sector, and then a company within that industry sector within retailing, and a company within that sector.
Supermarket retailing
• Woolworths
• Coles
Department stores
• David Jones
• Myer
Discount Department Stores
• Big W
• K-Mart
It is noted that there is an overlap of corporate ownership of some of these retailers.
Attachment:- Situational Analysis and Strategic Recommencations Report.rar