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Designing his retail strategy

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Reference no: EM133957391

Question

Now the CEO of the Aspire Group wants your help in designing his retail strategy. Specifically he wants to know where might his product (cricket protein power bars) fit in the assortment of food retailers as he heard about the concept of categories but he's not quite sure what it means and how it could be relevant to his situation. Explain it to him in as many details as you can think of to help him figure out his retailing strategy.

Reference no: EM133957391

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