Reference no: EM13867387
Assessment: MARKETING MANAGEMENT IN THE GLOBAL ENVIRONMENT
Word Limit: 4,000 words +/- 10%
It requires the application of theory to practice and breadth of understanding and depth of critical evaluation. The assignment will require analysis and evaluation of the nature of marketing management and be informed by theory and appropriate practice.
University of Chester MBA Marketing Strategy
The University of Chester offers a range of MBA Programmes, these may be further developed to provide a suite of globally delivered programmes with scope for customization to Individual market needs / characteristics.
Global MBA/ MSc Marketing Strategy
MBA
• Vietnam and neighbouring Far East States
• Nigeria and neighbouring African States
• Bahrain and neighbouring Gulf States
• Hong Kong
• Indian subcontinent (Inc Pakistan, Bangladesh)
• Kazakhstan and neighbouring Eastern Europe
Global MBA/ MSc Marketing Strategy
REQUIREMENT: Design a detailed strategic marketing plan to enable the appropriate delivery of these programmes in one of the regional areas identified on the previous slide. The plan should include.
• Market Research as to the size and nature of the specific market.
• The distinctive delivery mechanism required for the market
• The Marketing Mix elements required for a successful delivery of the programmes support infrastructure that is needed for each market
• The consideration of whether the delivery should be physical face to face or virtual or a combination of the two.
Learning Outcomes to be achieved:
Students will be able to:
L1. Critically devise and plan a complex marketing strategy which incorporates effective decision making and integrates theory and practice.
L2. Demonstrate the importance of using analytical and logical skills in the application of marketing concepts to the development of marketing strategies and plans
L3. Comprehend, evaluate, and demonstrate a critical awareness of the value of marketing management in business organisations and of how marketing tools and techniques may apply to marketing situations and discuss how these may be used in particular situations
L4. Analyse the marketing environment, understand customers and identify opportunities (and threats) in the market place;
L5. Develop and demonstrate a critically evaluative and systematic approach to the use of research in the development of marketing strategies for organisations in different market positions and in the evolution of marketing practice.
Modern industrial wireless modems
: 1. List three basic technologies used in modern Industrial wireless modems 2. List two issues you should be aware of when deciding on whether you should implement a link at 900 MHz or 2.4 GHz.
|
The contribution margin ration
: Kaprelian Company sells desks at $480 per desk. The variable costs are $300 per desk. Total fixed costs for the period are $400,000. The contribution margin ration is ___. a.22.5% b.37.5%
|
The journal entry to record the purchase of raw materials
: Soledad Corporation had $29,000 of raw materials on hand on December 1. During the month, the Corporation purchased an additional $75,200 of raw materials. The journal entry to record the purchase of raw materials would include a:
|
Sequential method of support department cost allocation
: Stevenson Company is divided into two operating divisions: Battery and Small Motors. Assume that Stevenson uses the sequential method to allocate support department costs to the operating divisions. Power costs are allocated on the basis of the numbe..
|
Design detailed strategic marketing plan to enable delivery
: Design a detailed strategic marketing plan to enable the appropriate delivery of these programmes in one of the regional areas identified on the previous slide.
|
Appropriate motor-pump unit for job
: Select an appropriate motor-pump unit for this job and Identify three manufacturers with product model numbers and prices. Make a selection and explain why you selected that particular product.
|
Give the entries required on december to record payroll
: Give the entries required on December 31 to record payroll. Give (a) the journal entry for the collection of rent on December 10 and (b) the adjusting journal entry on December 31. Show how any liabilities related to these items should be reported on..
|
Describe the economic impact of the law
: Describe the economic impact of the law
|
Calculate your answers in alphabeticalorder
: All the necessary information is listed. It is not necessary to calculate your answers in alphabeticalorder.
|