Design and explain the steps you will take to achieve goals

Assignment Help Marketing Management
Reference no: EM13732974

Assignment: Developing a Public Relations Plan

Research a nonprofit organization that has faced a public relations crisis within the past few years.

Imagine that you were employed at this nonprofit at the time of the crisis and were tasked by the Board of Directors to develop a public relations plan to persuade the public that the facts of the matter are not as bad as what has been reported in the media. Write a 4-5 page paper in which you:

State the name of the organization and describe what its mission and purpose.

Explain in detail the facts of the event that generated the negative publicity and why this situation would create negative publicity.

Create the specific goals your campaign will try to achieve, and justify why you chose these goals.

Design and explain the steps you will take to achieve your goals.

Compose an evaluation plan and explain how you will use it to assess the outcome of your campaign.

Your assignment must:

Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the tile of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Explain the basic functions of public relations, how it can be used to support corporate goals, and how it can be integrated into marketing strategy.

Analyze a communication process, identify dysfunctional aspects of the process, and develop action plans to improve the communications

Formulate and plan the implementation of public relations strategies to accomplish stated public relations objectives relative to various publics (media, employees, communities, governments, consumers, and international entities).

Use technology and information resources to research issues in public relations.

Write clearly and concisely about public relations issues using proper writing mechanics.

Reference no: EM13732974

Previous Q& A

  Discuss the inputs required for the mrp process

Discuss the inputs required for the MRP process and the role played by the bill of materials. This is all true here- tell me if that is the case what is the relationship between BOM and master scheduling

  How does advertising influence the development

Advertising Assignment-How does advertising influence the development of cultural traditions

  Examine how the australian textile industry

Can Australian textile, clothing, and footwear manufacturers compete globally? Should government have a role in this issue? Discuss, using the concepts taught in this unit and drawing upon contemporary policy debates on this issue.

  Explain powerful movements that transformed european society

Powerful movements that transformed European society. Trace the development of the slave trade. Revolutions of America, France, and Latin America.

  Detail a swot analysis for movieflix

Create a chart/table where you detail a SWOT analysis for MovieFlix. For your SWOT analysis, you need to list 3 internal strengths, 3 internal weaknesses, 3 external opportunities, and 3 external threats for MovieFlix

  Environmental factors and organizational process assets

The most important inputs for Risk Management Planning include: Environmental factors, organizational process assets, scope statement, and project management plan.

  Role of ethics and social responsibility

Explain the role of ethics and social responsibility in developing a strategic plan while considering stakeholder needs and agendas.

  Write an essay on the progressive movement

The History of Reconstruction, The Industrial Revolution, The Progressive Movement, America's Age of Imperialism, Final Paper Preparation, Women's Rights and Final Paper Preparation, Native Americans.

  What is process modeling

What is Process modeling? What is data-flow diagram? Why do systems analysts use DFD

  Implementing sliding window protocols using cnet

Implementing Sliding Window Protocols using CNET - It is assumed that the nodes will communicate directly with each other if they are directly connected, otherwise the intermediate nodes will be used to relay the communications. No dynamic routing ..


Write a Review


Similar Q& A

  Discuss the relative emphasis which would be placed on

discuss the relative emphasis that would be placed on advertising or personal selling in each of the following

  Explian the media focus during stage two of crisis reporting

Describe the media focus during Stage Two of crisis reporting. What actions should organizational leaders take during Stage Two to ensure correct and accurate information is being communicated to the public

  Clothier inc has a target capital structure of 40 debt and

1. clothier inc. has a target capital structure of 40 debt and 60 common equity and has a 40 marginal tax rate. if

  Final marketing plan

Final Marketing Plan

  Explain barcode scanning benefits

Explain Barcode Scanning Benefits and tracks inventory and provides data to the purchasing department information for future inventory purchases

  Assess the strengths and weaknesses of the strategy and

complete the assignment strategy and advertisingselect an organization that has been in existence for at least 20 years

  Explain telecommunications and mobile communicating

Explain Telecommunications and Mobile Communicating and help me with your own take or own perspective on telecommunications and mobile communicating

  Fitzgerald et al 1989 identified four unique

1.nbsp what led to the development and emergence of the balanced scorecard?2.nbsp which author championed the balanced

  Performing marketing research

Briefly describe two problems, or situations, in which a company might perform marketing research. For each problem, tell me what the research population would be and how you would recommend the company should collect data.

  Health care and marketing

Health Care and Marketing

  Importance of technology in providing patients

Health services continue to affect the gross domestic product, and this dramatic transformation has great demands on each dollar spent to deliver patient-centered products. Assess the importance of technology in providing patients with clear and a..

  Count the number of promotional messages

Write down all of the possible mediums in which you are exposed to promotional messages for one week. Count the number of promotional messages that you are exposed to for one day

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd