Reference no: EM133540429 , Length: 2500 Words

Advanced Information Systems Project

In this course, you will analyze your client's business processes and their IT/IS requirements, opportunities and/or problem(s). You will explore the problem domain in the given project and develop a well-defined set of specifications for a viable solution. You may be involved in the design, development, implementation, and evaluation of solutions as required by the industry clients.

The project will draw knowledge from other courses in the Master's program. You will apply complex decision-making and demonstrate high-level project management skills, and advanced written and verbal communication skills, as well as the application of ethical standards throughout

So the Industrial client for this team is "Pattini Skincare" - and we have to research and do Website Enhancement and other developments for this entity. Heres what we have done so far:

1. Project Specification - Scoping Document in our Report 01 (attached in the email for your review).

2. Progress Presentation in part 2 (attached in the email for your review)

And right now, we're working on the final Part "Final Project Report" as 3rd part of this project. This report is called "Final Project Report".

Company overview:

Name of the company: Pattini Skin Care

Pattini Skincare: Elevating Everyday Beauty with Nature's Touch Founded in 2021 by Anna Pattini and guided by Robert van Riet, Pattini Skincare is an emerging skincare venture that embraces a mission to bring premium yet affordable skincare solutions to everyday Australians. At the heart of our ethos lies a dedication to harnessing the power of natural ingredients.

Our extensive range, meticulously handcrafted, spans from bath and body essentials to rejuvenating facial and lip products. Addressing diverse needs, we extend our care to men and the tender bonds of mother and baby. At Pattini, cruelty-free products define our commitment to ethical skincare.

Our presence resonates across platforms. Engaging an e-commerce WordPress site, local markets, events, and reseller stores, we ensure accessibility to our community. Guided by our vibrant Facebook business page and Instagram account, we connect deeply with our customers.

Pattini Skincare emerged from a spark of innovation during the challenging times of the 2021 COVID-19 pandemic. Founded in September of the same year, Anna Pattini embarked on a tireless journey to manifest our core mission: crafting a premium skincare line imbued with the goodness of natural elements, tailored for the everyday Australian.

Furthermore, our pride is rooted in our homegrown identity. As an Australian family-run enterprise, we operate from Highfields, Queensland, weaving the essence of local authenticity into every product we offer.

Pattini Skincare: Elevating everyday beauty with nature's touch, passionately dedicated to enhancing the beauty rituals of our cherished community.

1st Meeting minutes:

• Main deliverables include improving the performance speed of the sluggish website and SEO. Also, the checkout process is very clunky and needs a good look at. Effective Square up synchronization required- issue to fix.

• FAQ page needed.

• Require at least the beginnings of a blog.

• Google Workspace is not used efficiently and something that needs to be looked at.

• SEO is measured by system called rank math.

• Astra theme in WordPress is used. Astra Pro available, which is an upgrade on the basic Astra theme, has more functionality and would be worthwhile.

• Team introduction and suggestion to work parallel/merge tasks with team 02.

Questions:

Main objective of the project? The speed and sync issues.

Sales platform other than Facebook and Instagram page?

Approaching local businesses to have more resellers. "We get our cost to our manufacturing costs down by volume and then we can offer these resellers products at a reasonable price. We'd really like to expand that, but ideally we'd like to see increased sales through the website."

Marketing strategy?

Business has been only selling for the last 18 months, so really didn't set out with a proper marketing strategy - that is another area, trying to attend as many venues as possible to get exposure up. Post as often as possible on Facebook and Instagram, avoided tick tock. Replace to better images that they already have on Website and social media.

Target customers?

Certain products appeal to an older age bracket, especially Healing balms and magnesium based body lotions. Most of customers are female. Teens buy lip balms and a few other products like that, but large audience is 18 plus. Median group is around 35 to 40. Repeat customers and most of those tend to be people that have skin issues and they're older and they're probably 50 plus. Products are for moisturising or hydrating the skin and some products address things like eczema and redness of the skin. Also have a men's product range but low traction on those.

Role?

Robert is Marketing manager, role is to support Anna. Does trial of products, labels on the packaging and send off the orders process. Anna does the research and comes up with product formulas.

Ensure products have great shelf life (at least 9-12 months shelf life), they do their own formal quality checking (QA system).

Project requirements (allocation) and developments for ‘Pattini Skin Care' for Team 01:

Requirement for Pattini Teams

Functional- Team 01

• FRQ1. Setup 2 new website pages, "FAQ" and "Meet the Ingredients"

• FRQ2. Setup Blog functionality and explore other customer engagement tools

• FRQ3. Optimise Google Workspace

• FRQ4. Improve user design

• Remove duplication of privacy policy etc,
• Add cart counter.
• Improve viewing of cart with multiple items.
• Reformat checkout shipping page and remove excess text.
• Add address finding when checking out, add checkout as guest button.
• Add option to have "same as shipping address".
• Add back button once viewing a product.
• Chat with us is button is an email link - remove this button if no live chat option

Project Description -

The business requires the team's assistance to improve Pattini Skincare's WordPress e-commerce site, by enhancing its overall performance and efficiency. The site is based on the WordPress platform and utilises WooCommerce and other essential plug-ins. One of the plug-ins that is relied upon is Square for WooCommerce.

Task overview:

Task description: Your Project Specification/Scoping document must provide a critical assessment of the proposed project. The report should explain the scope of the project to be undertaken, the problem(s)/issue(s) the project will address and provide a general description of your proposed strategies towards a solution to the problem.

1. Design and develop a real-world information systems project with a real industry client or simulated with an internal role or industry client supported by appropriate planning, analytical and problem-solving techniques;

2. Effectively communicate to a diverse audience;

3. Appraise an ICT problem and design a solution drawing on creativity and initiative to provide potential and feasible solution(s) to address a client's business information system's needs;

4. Critically reflect on the process of planning and implementing the project including their own and/or others' contributions;

5. Collaborate successfully with stakeholders as part of a team to plan and deliver a project within resources constraints (time, cost, scope and quality);

6. Make appropriate judgments informed by ethics, professional codes of conduct, and culture awareness within the IS work environment.

Task specification:
Report Structure:

The report structure should be evolved from the Project Specification assessment. Develop your final project report and revise and update the sections as necessary. Your final report should be written in a professional style that is acceptable to your project client. Choose appropriate headings and sub-headings carefully. Although these headings are project specific, they should reflect the performance criteria listed in the rubric (refer to Uni portal).

Background and Aims:

Provide the context in which the project exists. If the project is for a specific organisation, discuss the organisation's background first and then discuss the project within the context of the organisation. This section must provide enough briefing on the project background and any technology it incorporates such that the reader will understand the context and importance of your project. Remember; do not assume any prior technical knowledge. All technical terms must be explained, and all acronyms defined.

*Project Execution:

The Project Execution sections should include the main content that is specific and relevant to your project. You should discuss with both of your academic advisor and industry advisor to ensure your content is appropriate for the project. In general, this section should cover all or some of the following topics:

• Project execution
• Planning
• Feasibility study, options analysis
• Requirements specifications
• Design, develop, and implementation
• Results discussions
• Future work and conclusion

Objectives:
The objectives of the assignment are to:

• Improve the website's speed issues
• Improve the "Contact Us" page to increase customer interaction
• Resolve the synchronisation issues that are occurring with Squareup
• Increase SEO to increase web traffic and enhance sales
• Improved engagement with customers
• Create two more web pages on the site for "FAQ" and "Meet the Ingredients"

he main objective that the client is seeking to address is the website speed issues and the synchronisation issues with Squareup. Other items that came up during the project briefing meeting include: improving the use of Google Workspace which is currently not used efficiently; clunky checkout experience which can deter potential customers away.

Project Execution:
Project Execution Discussion
• Describe the approach taken for executing the project, including key phases and methodologies.

• Discuss how planning, feasibility study and options analysis were conducted.
*Project Dependent Content

1. Benefits:

• Elaborate on the anticipated benefits of the project, both tangible and intangible.
• Present a cost-benefit analysis.

2. User Demographics:

• Identify and describe potential market segments that the project targets.
• Provide detailed demographic information about typical end-users (e.g., age, education, income, gender, location, interests).
• Discuss common user characteristics that inform design and content decisions.
• Compare the user demographics with competitors or similar applications.

Requirements Specifications
Functional Requirements:
• Provide a complete list of functional requirements, outlining what is required to be done.
• Specify user actions and system responses for each requirement.
• Include examples or use cases to illustrate requirements where applicable.

Non-Functional Requirements:
• Provide list of non-functional requirements that describe how the system should perform.
• Detail performance targets, security measures and scalability parameters etc if relevant.
• Explain the rationale behind each non-functional requirement.

*Project Dependent Content
1. Business Analysis Activities:
• Detail the functional and non-functional requirements, providing a comprehensive understanding of what the system must achieve.
• Share domain model class diagrams that depict the relationships between classes and their attributes.
• Clarify how these models align with the application's mock-ups and use-case scenarios.
• Offer fully developed use case descriptions, highlighting key interactions.
• Provide a table mapping use cases to the application's interface for reference.

Attachment:- Advanced Information Systems Project.rar