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Create a 300-400 word response and describe the different stages a proposed product will need to go through before it's commercialized. Where will ideas for the new product come from and how will you filter the different ideas? What are your criteria for selecting an idea to move to the next stage? Design a flow chart for your proposed new product development process to serve as a guide to your discussion. Identify the key stakeholders in the new product development process. What persuasive strategies would you take to solicit support from your key stakeholders?
According to our text (HBR, 2011), “Managers using the balanced scorecard do not have to rely on short-term financial measures as the sole indicators of the company’s performance. What are the four new management processes? How can these processes be..
Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market
How does the marketing environment affect a firm's marketing strategy and what steps in the evolution of new products are most important? Which are least important? Defend your choices.
Why is marketing ethics a strategic consideration in organizational decisions? Who is most important in managing marketing ethic: the individual or the firm's leadership? Explain and support your answer.
Explain e-business and e-commerce and mobile commerce and Discuss in scholarly detail the terms e-business
Explain Challenges to integrating e-Business and technology management within functional management roles
Analyze how congruency relates to positioning and brand equity. Identify and describe three major brands with high levels of congruency and three brands with low levels of congruency.
Consumer needs and wants are what drive marketers to succeed in selling their products or services through a variety of methods. Describe the process from consumer need to purchase behavior
Mercedes-Benz, the German car manufacturer, is using cross-cultural psychographic segmentation to develop marketing campaigns for a new two-seater sports car directed at consumers in different countries. How should the company market the car in Tu..
In this week's portion of the final project, you will analyze the potential risk for MICUS in your host country. Further, you will identify alternative global risk management strategies that can reduce the risks associated with this acquisition. E..
Create a blackberry IMC Campaign with 15-20 slid on Microsoft PowerPoint.
Explain How supply chain management is used to improve the bottom line
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