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Capturing Customers with the Right Message for the Right Product at the Right Place with the Right Price at the Right Time
Recently a number of companies have offered special discounts to customers who subscribe to electronic coupon services. For instance, an electronic coupon provider will establish a relationship with a restaurant to give discounts to customers who show the restaurant an electronic coupon displayed from their Smartphone. Clearly, those who have smart phones, are members of social networks, and subscribe to a coupon service, may benefit from this offering. The coupon service can also collect subscription fees from subscribers as well as electronic ad fees from restaurants. The restaurants can benefit by capturing sales they may not have otherwise obtained had they not advertised a discount using this medium.
There are pros and cons to this marketing approach. State your agreement or disagreement with this practice using your understanding of the information presented in the lectures, text readings and other relevant sources. Your response should include the following:
Explain the market equilibrating process in relation to your experience. Include academic research to support your ideas.
Is it possible for the government budget deficit to decline at the same time as the government debt increases Why or why not Under the assumption of ‘crowding out,' how would this impact future economic growth
The table lists the maximum feasible hourly rates of the production of pastries if no sandwiches are produced and the maximum feasible hourly rates of the production of sandwiches if no pastries are produced.
Name any good or service which has a noticeable recent price change. Using concepts of supply and/or demand, what are some possible explanations for this change in price?
An assembly operation at a software company now requires $100,000 per year in labor costs. A robot can be purchased and installed to automate his operation. The robot will cost $200,000 and will have no market value an end of the 10 year study period..
How will managers of a monopolistically competitive firm decide on the optimal level of production? Elucidate. Explain market forces that come into play in the short run if a monopolistically competitive firm is making a positive economic profit. How..
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a the short run total cost function of a perfectly competitive firm is given as follows assume that the market price of
Analyze the main competitive forces in the your healthcare delivery system in your state, and compare the major factors that influence the fundamental manner in which these competitive forces determine prices, supply and demand, quality of care, c..
Determinants of Income Differences. Identify one of the determinants of income differences as enumerated in Chapter 30 which you have personally observed or desire to research. Be certain to tell us what you believe was the most significant ec..
The following data is presented on two mutually exclusive projects under consideration by the XYZ Company: Compute the following values for each project using the time value tables and Microsoft Excel.
Explain an experience that you have had working on a team. As a part of your response discuss how the team was evaluated. Also discuss whether or not the free-rider problem existed on your team. If it did exist also discuss how/if the problem was add..
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