Description of products and services offered to consumer

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Reference no: EM132203728

Product a. This section of the marketing plan should include a description of the products and services offered to the consumer. Remember that this product section should also identify services, warranties, and installation features. Additionally, brand, logo, and other identifying characteristics should be discussed in this section as they encompass part of the product offering. b. Examine whether your company has a competitive advantage relative to its product offering (i.e., only address the product here).

Reference no: EM132203728

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