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Write up to three paragraphs describing a business situation, real or hypothesized, in which a cultural change fails because management neglected to take at least two of these actions. Your answer should reflect your understanding of at least one of the three levels of culture we have discussed over the course of the term: observable artifacts, espoused values, and basic underlying assumptions.
error1: Not establishing a great enough sense of urgency.
error2: Not creating a powerful enough guiding coalition.
error3: Lacking a vision.
error4: Under-communication.
error5: Not removing obstacles to the vison
error6:Not systematically planning for and creating short-term wins
MODEL of CONSUMER BEHAVIOR- Role of Involvement and Hierarchy of Needs
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