Reference no: EM132230636
Use the template below and conduct a strategic plan for an airline
The Strategic Plan
Establish the Purpose (mission, vision statements)
Analyze the Environments - SWOT
The External Environment (from industry study)
Environmental Threats:
Environmental Opportunities:
The Internal Environment
Organizational Strengths:
Organizational Weaknesses:
Establish Goals and Objectives (SMART goals)
Assign Roles and Responsibilities (include organizational chart)
Specify Target Market(s)
Prepare an Plan/Strategy that Describes How the Objectives Will be Accomplished (include 4 P’s)
Establish Policies, Standard Operating Procedures, etc. for Achieving Objectives (include process/plan for making quarterly operating decisions and creating ADL Reports)
Establish a Control and Feedback System to Keep the Organization on Track with the Strategic Plan.