Describes henkel struggle with demand management

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Reference no: EM133408231

Question

The Henkel Iberica case describes Henkel's struggle with Demand Management. One possible solution seems to be CPFR.

Describe CPFR as it is described in the case and then provide a justification of why (or why not) Henkel should implement it with their suppliers.

Can you think of possible advantages they should expect?

What would possible drawbacks be?

Reference no: EM133408231

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