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Offering. Describe your product or service offering as it is currently n terms of features and benefits, price and the total cost of ownership as discussed in the week's readings. Is it more product dominant or service dominant. What are the tangible and intangible aspects? Type of consumer offering. Based on the four categories of type of offerings discussed in course content, describe in which category your product or service offering belongs. Based on your new target market, would that category of the offering change and if so, how? How would it change marketing strategy? Product line extensions or new product development. Should the current product or service be modified to more fully meet the needs of your new target market? Would the changes constitute a new product line, a product line extension or a new product? If no product changes are needed, how does the same product or service meet the need of your target market differently than current customers? Would the product line extension or new product allow the offering to occupy uncontested space in the perceptual map for the target market as covered in Week 4? Product lifecycle. In which stage of the product lifecycle is your product or service offering now? Would the changes described in number 3 above change the lifecycle stage and if so how? What would this mean to the lifecycle marketing strategy?
Selecting the focus of an advertising visual is an important step in the creative process. Which of the following is LEAST likely to be the focus for an ad visual
Please submit a brief proposal in 300 words describing your topic for your Marketing plan (selling tshirts) . I expect your paper to be well researched, clearly written, well organized and generally reflective of graduate level academic work
Explain ecommerce strategy for apple
Evaluate Seth Goldman's leadership performance on the concept of the "Triple Bottom Line" using at least two (2) examples from both resources (at least four [4] total examples) to support your evaluation
Who within the organization would be the "mentee(s)" for the institutionalization of the new processes
7ndash8 powerpoint slides not including title or reference slides minimum of 100ndash150 words of speaker details
Assess the importance of a Perceptual Map for current and potential product offerings in the marketplace. Suggest one (1) way in which this instrument can be used by marketers to affect better product positioning outcomes within the health care in..
a hospitals decision to operate as a niche market supplier is usually based on a market area study that includes future
Which of the following equations accurately describes the total number of exposures (E) of an advertising message through a given medium
Identify a product that you think you have paid either too little for or too much for. evaluate the effectiveness of the strategy, and address the competitor's response to the pricing decision
Explain Website Strategy Example- 4 P's and Kmart's Website and Some of these marketing mix elements may be more clear than others
Explain what are the similarities among brick and mortar
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