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Offering. Describe your product or service offering as it is currently n terms of features and benefits, price and the total cost of ownership as discussed in the week's readings. Is it more product dominant or service dominant. What are the tangible and intangible aspects? Type of consumer offering. Based on the four categories of type of offerings discussed in course content, describe in which category your product or service offering belongs. Based on your new target market, would that category of the offering change and if so, how? How would it change marketing strategy? Product line extensions or new product development. Should the current product or service be modified to more fully meet the needs of your new target market? Would the changes constitute a new product line, a product line extension or a new product? If no product changes are needed, how does the same product or service meet the need of your target market differently than current customers? Would the product line extension or new product allow the offering to occupy uncontested space in the perceptual map for the target market as covered in Week 4? Product lifecycle. In which stage of the product lifecycle is your product or service offering now? Would the changes described in number 3 above change the lifecycle stage and if so how? What would this mean to the lifecycle marketing strategy?
Write a brief, two page paper (double spaced) discussing ethical issues in Marketing. You can choose a particular issue (marketing to children, product labeling, or a recent scandal or news story)
Describe your product or service offering as it is currently n terms of features and benefits, price and the total cost of ownership as discussed in the week's readings. Is it more product dominant or service dominant. What are the tangible and ..
Does the company's business model remain sound as more consumers go to the Internet to find general information and stay abreast of current events and news stories
1.which of the following is the least desirable approach for developing subordinates?2.with reference to the
Explain Demographic Analysis and How might these two market research sources help a company develop a marketing mix
Explain Ethical practices and the protection of customer data and What is the relationship between ethical practices and the protection of customer data in an eBusiness
In what stage of the product life cycle is Sherbetter, At which stage of the new product development process should GaGa's have conducted its extensive focus groups and any research it needed before putting GaGa's Sherbetter on the shelves
How has Tupperware used social media to mobilize not only its potential customers of a younger generation, but also its sales force? Would you say these efforts have been successful or not? Why
Examine the six types of marketing metrics
Using one of the companies that you began developing in the Unit 2 Individual Project, create a story that you wish to shop to a media outlet. Describe your follow-up plan. Discuss the special considerations for pitching a blogger
1. which of the following are definitions of a group?bull a number of individuals who join together to achieve a
Describe the importance of creating Specific, Measurable, Achievable, Realistic, and Time-oriented (SMART) objectives for a training plan. Explain the importance of developing learning activities for a Maersk Customer Service - CARE Business Partner..
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