Describe your decision-making process

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Reference no: EM132332837

Activity

Consider a product you purchased recently (something relatively expensive, i.e. more than AED 500 - example car, computer, phone, furniture, etc.), write a report detailing your experience. Your blog should include:

  • a brief description of the product
  • comment on why you purchased this product and who influenced your purchase and how they influenced you.
  • apply Maslow's hierarchy of needs theory to identify the need the product satisfies, please justify your answer. (Does the product satisfy safety need or social need or ... and why??)
  • define the "brand personality" of your recent purchase (page 178-179 in your text), please justify
  • describe your decision-making process - please use the five-stage model (page 188 in your textbook) to describe the process you went through. Describe what you did in each of the stages specified in the five-stage model.

Word Limit: 1000 words (Submission on Blackboard)


Attachment:- Marketing Management.zip

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The assignment is about a product bought recently it analyzes decision-making process of purchasing it and the motivation behind the purchase using the notes given.

Reference no: EM132332837

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Reviews

len2332837

7/3/2019 3:28:02 AM

I would like to seek your service in doing the following MBA (Marketing Management) Assignment. The youtube video below will explain exactly what needs to be done. All documents needed will be attached (Presentation Slides + important pages from the textbook). Waiting for your reply for acceptance and price. If there is any clarification needed. Let me know. Read the PPT for the chapter along with the notes provided Use the PPT as a guide to your textbook. What I mean by this is read the concepts covered in the PPT in the text as well for a better understanding of the concepts. Once you have read the PPT and the chapter in your text, please do the activity associated with this chapter (see video below for details).

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