Reference no: EM132268783

Let me consider a Grapefruit company named ABC food products private Limited, operating in Woodbridge, Virginia U.S,A, Significance of such company is that the company is building large infrastructure, that would focus on Plantation activity for Grapefruit and then take car for selling activity in Various zones of United states and Europe, also they are focusing on developing Industrial Infrastructure, which will be based on food processing Job and Fruit Juice making, further It will improve quality of life, create lot more opportunities for the people, Again the Importance of the Grape fruit included but not limited to: It contains high levels of Vitamin C and Vitamin A, they are low in calories and contain full of nutrients, further according to research result from Harvard Medical School that they have glycemic index 25, considering such Glycemic Index cannot affect body Insulin level and Blood sugar significantly, further consuming these fresh grapefruit may be in term of juice, can help reduce risk of diabetes, heart disease, overall mortality, obesity, further it can help people with reducing weight, increasing energy level and healthy complexion, storing activity needs several care, as they should be stored in dry and cool place, away from sunlight , ripeness for the grapefruits gives key benefits when consuming such food, further this Organization can add multiple values and Principles to their Stakeholders like Consumer to Employee and Supplier, Common value include build nurturing, Accountability for all stakeholders, Driving Excellence and Work on collaboration tools for building an associated community, 2. Develop the Grape Fruit Company’s Mission Statement and provides a rationale for its components. Mission Statement: The Grapefruit Company is committed to provide tasty, Nutritious food to their customers and bring health and happiness in the community of stakeholders, creating value for shareholders, Communities and People, Rationale for all Components like: The Grape fruits company ABC food products private Limited, building values, principles, creating rationale approach for its all components like • Nurturing: They are committed to create cultural environment which will help people to grow, develop and become successful, they are bringing the need for Caring, Growing, Motivating Environment, Inspiring and Enjoyable environment creation, • Accountability: They are also taking ownership and responsibility for various actions like Integrity, Commitment, Discipline by creating a Nutritious, Natural and healthy environment in the Value chain of various food like Grapefruits products, • Collaboration: Further they are creating collaboration approach, Team building activity for better employee engagement and community grow up such will drive excellence and forward the good will of their products in the life of all human being, • Driving Excellence: They are adopting Empowering approach, perseverance approach, gaining envisioning and passionate about the growing of such healthy and nutritious products, further they have created more focus on customer, agility, Innovation and Kaizen activities for driving excellence for manufacturing and selling of all the products group Questions 1) Based on the above company, describe the trends in this non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage Question 2 Choose one of the following strategic position that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages. Consumer Perception Factors, Market Segment. Market Share, Operational and/or Technological Advantages, Sales Channels, Proprietary Products, Technology, Abilities or Relationships Business Model First-Mover Advantage Lean Start-Up Branding Question 3) Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method. Question 4) Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk. Question 5) Develop a SWOT analysis for your company using matrix worksheet. SWOT: Strengths/ Weaknesses / Opportunities / Threats Hints: What are your company’s likely strengths? Have you chosen a beverage segment that is growing and lacks an entrenched competitor? Are you in a niche market that has great potential? What are the strengths that you and other team members bring to your company? Do you or other team members have previous experience in the food and beverage industry?