Reference no: EM132173003

Background Information

A vision is a short statement that will guide the company over the next three to five years. It is not the strategic plan, but helps guide that plan. The vision should guide what is put in the strategic plan. It should be capable of driving the organization to achieve a common goal, and be somewhat motivational so that there is a reminder of what the organization is trying to achieve when the going gets tough. That sets a tone for the organization. The tone of the organization is what creates an environment that supports growth and ethical business practices. Without a vision, a business is like a ship without a rudder and is in danger of drifting aimlessly. Many businesses lack a clear vision, and tend to jump from project to project without a clear understanding of what binds the company together and/or the value created by individual actions. The company vision should provide the cornerstone for everything that is completed in the business. A company''s mission is what tells the employee, shareholders, or outsiders the organization''s purpose. Normally they are short statements designed to last for a period of time. A company can change or update their mission. For instance, if two companies merge, the mission statements for the two companies would meld into one and convey the new purpose.

Prompt

For this milestone, you will utilize the organization chosen in the Module One journal and write a paper that will research the organization's vision, tone, and mission.

Use the Internet or library to research your organization. Study the organization's vision statement, examine its mission, and assess whether these items are congruent. Is the organization living the mission?

Is the tone of the organization evident in its statements and philosophies? Why or why not?

Using Google to research the vision, tone, and mission of a company is as simple as researching the organizations About Us page. Understanding how the company lives the vision and mission may require additional thought. For instance, Amazon's mission is: "We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience" (Gregory, 2016, para. 4).

To see if Amazon is living the mission one could look at their About Us page on their website, and do some comparisons on a search engine. As you reflect on what you learned about the vision, mission, and tone for your selected organization, be sure to write about the importance of setting a tone within an organization, as well as the value of having a vision. Include information about how your chosen company sets the tone of their organization within their vision and mission statements. Additionally, provide specific examples regarding the application of vision, mission, and tone to propel the organization.

Reference

Gregory, L. (2016) Amazon.com Inc.''s vision statement & mission statement (An analysis) (Links to an external site.)Links to an external site..

Tasks

1. Evaluate the congruency of an organization's mission and vision statement.
2. Describe whether the organization is living the mission.
3. Justify your argument for or against the organization living the mission.

This assignment must be 5 pages in length and in APA format.