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Describe what the concept is and how it functions

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Reference no: EM133221645

Scenario

For this assignment, you are going to be creating an informational newsletter that an entry-level marketing associate could uti-lize as a refresher on five basic marketing concepts: market research, segmentation, pricing, targeting, and positioning. You will be creating this newsletter using Smore a free online we-btool.

The newsletter will:

  • Provide a detailed description of market research, segmentation, pricing, targeting, and positioning Provide a detailed analysis of the role these five concepts play in a marketing plan. For this section, you should discuss how these concepts:o Mold the beginning stages of a marketing plano Change throughout the course of a marketing plan's "life"
    Describe what the concept is and how it functions. Explain how it molds the beginning stages of a marketing plan. Describe how it changes throughout the course of marketing plan's "life".

Segmentation

  • Describe what the concept is and how it functions. Explain how it molds the beginning stages of a marketing plan. Describe how it changes throughout the course of a marketing plan's "life".

Pricing

  • Describe what the concept is and how it functions. Explain how it molds the beginning stages of a marketing plan. Describe how it changes throughout the course of a marketing plan's "life".

Targeting

  • Describe what the concept is and how it functions. Explain how it molds the beginning stages of a marketing plan. Describe how it changes throughout the course of a marketing plan's "life".

Positioning

  • Describe what the concept is and how it functions. Explain how it molds the beginning stages of a marketing plan. Describe how it changes throughout the course of a marketing plan's "life".

Reference no: EM133221645

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