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Question: I. You will select your company and identify a candidate country for your strategic global marketing plan. You will then do some basic research related to the company, product, and country.
A. Indicate which company you selected (AMAZON) and briefly characterize its present domestic and global position and competitiveness with its industry. How has the firm performed domestically and abroad over the past two years?
B. Describe what makes the company (AMAZON) unique to consumers and interesting to you.
II. Product Line and Industry Segment: Describe the product line (KIND SKINCARE) and industry segment (SKINCARE), noting its domestic and global characteristics important to an early understanding of the firm and its products.
III. Country: Indicate the country (SINGAPORE) you selected to study for your final project. Explain why you selected it.
IV. Basic Demographics: Describe the basic demographics of the consumer market you are looking to learn more about for this country (SINGAPORE).
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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