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Describe vertical and horizontal channel conflict

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Reference no: EM13733220

Using the Waters Bottling Company, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise and complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

This assignment represents Section of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section- Place & Promotion.

Section - Place & Promotion

Distribution Channels

Length & Width
Direct & Indirect
Vertical & Horizontal Channel Conflict

Promotion

Communication Process & Tools
Product Life Cycle
Push vs. Pull.

Reference no: EM13733220

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