Reference no: EM132242249
1. Which of the following is true about emotional appeals?
Emotional appeals are those based on our feelings and senses.
Aristotle categorized emotional appeals as logos.
Emotional appeals are best used to advertise products that provide tangible benefits.
Emotional appeals are mainly based on facts and logic.
Emotional appeals are best suited for selling rational products.
2. The CAN-SPAM Act requires businesses that send emails sales messages to
email people only during normal working hours.
send no more than one email per day.
offer recipients the opportunity to opt out of further emails.
use only simple, plain language.
email only people who specifically signed up for emails.
3. The major phases of the new-product development process.
4. Describe three of the packaging strategies.