Reference no: EM132597157

a. Using Resource-based View, explain TWO major factors that influence the company performance.

a. Describe THREE major external forces that influence food delivery business in general.

Question based on following case

Food delivery firm delivers on growth

FOOD delivery outfit DeliverEat reported that the company doubled its revenue in 2019 as more consumers cosy up to the idea of having their meals delivered to their doorstep. In line with the expanding market, the company is expecting a compounded annual growth rate of 23.2% for the 2019-2023 period.

According to a Statista on-line food delivery survey for Malaysia, the revenue of the online food delivery segment increased to US$145mil (RM599mil) in 2019. Leong Shir Mein, the DeliverEat founder and CEO said that the company was delivering 8,000 meals a day in the Klang Valley and Penang. It was estimated that the current market size of the food catering business was about RM5mil daily.

"Now they realise that we deliver for more than 2,000 restaurants, and we can also deliver for hawkers." she said. Presently, DeliverEat has 400 riders serving the Klang Valley and Penang. "We plan to extend our food delivery services to other states in the peninsular and also to East Malaysia in the near future. "We also cater for corporate functions and parties," she added. DeliverEat tries to ensure that the food orders reach customers within 45 minutes from the time they place their orders online via its website. Customers can track the status of their orders by logging on with their order identification codes at the website.

"Our strategy is to get more restaurants and food outlets that provide different cuisines to appoint us as the delivery agent," she sais. When restaurants engage the services of DeliverEat, they are able to save on investments to provide their own delivery services.

DeliverEat was established in 2012 with a RM150,000 conditional grant from Cradle Fund, an agency under the Ministry of Finance.