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Marketing Plan
Write the Marketing Plan for your organization (approximately 750-1,000 words). Your plan should:
1. Describe the target market.
2. Identify the size of your potential target market.
3. Include a SWOT analysis (use a two by two table in Word).
4. Describe the 4Ps of marketing in your organization (product/positioning, pricing, promotion, and placement). If you have a service
organization you may consider describing the 4Is (intangibility, inconsistency, inseperabilty, and inventory).
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