Reference no: EM131152654
Assignment Instructions
Please choose one business from the following list to analyze for your project.
ETrade www.etrade.com Best Buy www.bestbuy.com
Wal-Mart www.walmart.com Ford Motor www.ford.com
Bank of America www.bankofamerica.com
This Project is a critical analysis of a case study of your choice from the list above. Your analysis must provide a detailed explanation. Support your comments with credible references and facts. The completed assignment will be submitted to TURNITIN for originality check so please make sure to cite all references correctly and create original content. APX 700 -1000 words in length.Submit your analysis in APA format save to word doc.
Your analysis must, at a minimum include:
• Identify and describe the target audience by message and medium.
• An evaluation of the various mediums including website, press and news releases, current ads, social media and any other communications.
• What is the message? Is there an action required?
• Does the communication and message meet the target audience? What recommendations would you offer to improve specific communications?
• If you think the communication and communication mediums are appropriate, explain in detail why. It is not enough to say the communication as is is ok.
• Explain how the elements above were combined to shape meaning.
• What recommendations would you make to improve the marketing writing based on reading and other research you conducted in the course?
• Based on what you learned in your case study analysis, what knowledge, skills, and concepts can you transfer to work and/or community activities?
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