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Describe the swiss business environment

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Reference no: EM133438528

Questions:

1. Describe the Swiss business environment. In particular, how competitive is the Swiss chocolate industry?

2. Identify and describe the various chocolate consumer segments. Which one should SwissOne target?

3. What are SwissOne's competitive strategy, subsequent marketing mix (4Ps) and positioning strategies?

 

 

Reference no: EM133438528

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