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You are to create a marketing plan for a new product line.The name of the company is Yellow Ribbon. The company only markets and distributes gifts online as well by direct mail (this is NOT a brick and mortar company). The company is 5 years old and has been successful in marketing to the consumer looking for summer gifts. Yellow Ribbon has decided that it needs to expand its product lines to include more than just summer items. Yellow Ribbon provides unusual gifts that are difficult to find. The look is intended to be new age and upscale in nature. The gifts are available to be gift wrapped in the company's signature wrap that comes with a large yellow ribbon and then shipped anywhere in the world. In the summer collection, the price selection is moderate to low, appealing to large orders for businesses rather then to individual consumers. Yellow Ribbon is considering two new gift lines: one for women and one for men. Some of the new items for men include: Smartphone cases in leather, money clips, wallets, and other travel items. The new items for the women's line include: gold jewelry, Crystal charms, gold jewelry boxes, cotton robes, and a day spa supply basket.The marketing budget is currently $300K. With the addition of these two new lines the budget is going to be increased to $800K. Your job is to do the following:
Items to cover in your marketing plan...
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