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Consumer Decision Making
Exercise: Describe the steps in the consumer decision-making process for two of the following items:
A pair of dress shoes
A restaurant for a dinner date
A computer
A pair of jeans
A graduate school
A soda
A dentist
Give at least one example of how the marketer could favorably impact the consumer decision each step of the way. How do these variables impact consumer decision-making? How does knowing the decision-making process increase marketing effectiveness?
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