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Describe the segmenting dimensions of nocos current target

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Reference no: EM132397465 , Length: word count : 400

NOCO United Soccer Academy

Review the case on page 611 in the text then answer these questions.

1. Describe the segmenting dimensions (behavioral, geographic, demographic) of NOCO's current target market(s).

2. Describe which specific consumer behavior influences (economic, psychological, social, culture and ethnicity, purchase situation) play important roles with this market. Explain the reasoning behind your answer.

3. If NOCO wants to expand, which type(s) of opportunities (Market Penetration, Market Development, Product Development, Diversification - Ch 2) do you think is/are most promising? Explain the reasoning behind your answer.

4. What type(s) of additional marketplace information will NOCO want before deciding?

5. What type of marketing research would they need to undertake to obtain this information?

Attachment:- Case Study.rar

Reference no: EM132397465

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