Describe the role that online advertising might

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Question 1: Although the bulk of the promotional budget of the business marketing firm is allocated to personal selling, advertising can play an important role in business marketing strategy. Explain what the marketing budget of the company DELL may look like and why?

Question 2: Describe the role that online advertising might assume in the promotional mix of the business marketer. How can the business marketer use the web to form close relationships with customers?

Reference no: EM132878298

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