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Part I: Role of the Marketing Function
What is the role of the marketing function in business?
In 200 to 250 words, explain the role of the marketing function. What are some activities of the marketing department? Explain how the marketing function determines customer value. Respond to at least two of your classmates' posts.
Part II: Products and Services
It can be harder to sell an intangible service than a tangible product. After reading Chapter 3 of the text, pick one of the cells in Table 3.4: "Service Classifications" and name a service offered in that class-for example, business remodeling service under consulting and operations. In 200 to 250 words, describe a service in your chosen category in terms of the four ways a service is different from a product-its intangibility, inseparability, variability, and perishability. Propose a solution for sale that could be used as a point of competitive differentiation in a marketing campaign.
There are many successful companies out there. We know that they must have effective supply chains in order to be fully successful. Name a company that effectively uses supply chains to create value for their customers and explain how they do so.
can we use the concept of price elasticity to identify a brands competitors? how would that work?need to know info
why is it important for an e-business model to create value in a way that is differentiated from the way competitors
Explain Marketing and What are the necessary elements of effective decision-making
Why do companies such as proctor & Gamble target emerging markets? Do you agree with this strategy
write reflective journal entries on any topicconcept related to elements of strategy. these will be inspired by a quote
read or view the case study ldquoprince sports inc.rdquo from chapter 9 pages 239ndash241. answer the following
What are the different performance appraisal methods? the one you find to be MOST effective (and tell us why) and the one you find to be LEAST effective
1.an employee who writes a report on her experiences during last weeks sales calls is preparing ana nbspanalytical
analyse a case study in pairs that gives a critique of the issues in the case. the case study you will need to address
you are required to write an e-business plan for an e-commerce site and specify the necessary system requirements to
Create a communication plan for your performance improvement suggestions for three different audience types in the organization
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