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Discussion: "Brand Stretch Spectrum and Market Product Grid"
Tespond to the following:
• Assess the importance of evaluating newly developed health care products in order to determine whether the products should carry existing brand names or whether they should be assigned new brand names. Suggest realistic branding strategies needed for marketers to evaluate newly developed health care products or services. Provide support for your rationale.
• Use the Internet to research the product offerings of a local health care organization. (Note:These offerings are often found on the health care organizations homepage.) Based on your knowledge of your local region, consider the potential markets for these products. With the grid, you should, at a minimum, analyze the resulting market-product combination. Determine whether or not the product offerings that you selected are consistent with the perceived selections of the given health care entity. Explain your rationale.
Which term describes the diverse needs of many ethnic market segments, How many primary groups does VALS classify U.S. adults into based on personality traits and key demographics
Discuss global issues in branding and packaging. - How do the product offerings differ between the U.S. and European selections?
A research specialist for a large seafood company plans to investigate bacterial growth on oysters and mussels subjected to three different storage temperatures. Nine cold-storage units are available.
Explain the value of seasonal indices in forecasting. How are seasonal patterns different from cyclical patterns? - What is the purpose of a tracking signal?
Who are your existing and potential customers (target market)? What are the needs of your target market, as identified through market research?
Is there a difference between service quality and product quality? If so, what are the implications of these differences for a manager of a service business.
Read the Palms Casino Case Study. Besides following people who tweeted "Vegas Trip", what other keywords do you think they followed, According to the Forrester Graph, what percentage of the digital budget right now is social
Seminar topic: Service Quality. View this week's archived Seminar and write a 1-page paper, double spaced, that summarizes the Seminar and what you learned
Explain ECommerce and Porters Five Forces and describe a new opportunity and a new threat due to e-commerce via the Internet for a specific industry of your choosing
Define and state the objectives of sales promotion. - What is the primary factor that determines sales promotion objectives?
Bayerische Motoren Werke AG, commonly known as BMW, or from a marketing perspective "The Ultimate Driving Machine" is a German automobile, motorcycle and engine manufacturing company. The company also owns and produces Mini cars and is the par..
What are the future implications of the topic? What would you recommend to organizations to best position them for the future workforce relative to this topic?
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