Reference no: EM132953289

Catch Android App Redesign

Catch, (Catch), is one of Australia's largest online shopping platforms. Customers can browse and purchase a wide range of products from fashion, to kitchen appliances and furniture. Catch was founded in 2006 and has grown into a major online destination in Australia since that time, operating both an in-stock retail business as well as marketplace platform with over 1400 independent businesses. They are currently going through a significant growth phase, attracting 30,000 new customers a week, with one order placed every 2.1 seconds and 20,000 parcels being sent every day from its Melbourne fulfilment centres.

Task The current Android app is a hybrid app (website wrapped in an Android native outer shell). As a result, Catch's Android users are served a non-optimal experience in terms of performance and usability which has resulted in average review scores on the Play Store (3.9 stars, 4K reviews) and non-optimal commercial results. Catch would like you to produce a refreshed UX/Design of the entire app for their Native Android rebuild. Having implemented these changes, Catch hopes that the improved UX/Design built in native Android technology, will result in similar review scores and commercial results to Catch's iOS native app (4.8 stars, 300K+ reviews). The new UX/Design must support existing functionality/content, business processes and communication channels and reflect Catch branding. Catch would also like your advice on potential new innovations that could enhance the customer experience.

Background Research: This task requires you to conduct research to identify and document best practice in native android app UX/Design. Your research must critically evaluate the current hybrid android app alongside three exemplar ecommerce native android apps that provide similar functionality to customers. This background research will inform your own refreshed native android app UX/Design for Catch. Specific questions to address in your background research include:

• What is current best practice for native android app UX/Design?
• What are current technology and consumer trends in ecommerce, and how can Catch leverage native mobile platforms to meet these demands of customers?
• What techniques do similar native android ecommerce apps use in their UX/Design to engage customers?

Solution Delivery:
This task requires you to develop your business IT solution for Catch. You will research, design, prototype and propose your business IT solution. You will also produce a report detailing your findings and present your design to the Client.

Details:
Size: 3500 words
The report should include:

• Introduction - Introduce the topic and objectives of the project. Define key terms with relevant citations here. Describe how the report will be structured.( 2 short paragraphs).
• Project Specification - Describe the project brief in detail, introduce your client and specify stakeholder requirements and describe their current operations.
• Background - Discuss and analyse academic literature and industry reports related to your topic. Highlight relevant themes and define key terms. Discuss issues and benefits. Explain and present an environmental scan featuring three relevant cases. Cite at least 20 quality sources to underpin key points using Harvard reference format and provide a corresponding reference list at the close of your report.
• Results - Provide evidence based recommendations in response to client and stakeholder requirements. Use a prototype to illustrate your recommended solution alongside relevant process documentation. Present a discussion on feasibility, risk and benefits (i.e. try to quantify how the solution will deliver business value to the client).
• Conclusion - Present a brief summary of the key points covered in the report (don't just recap the structure). Describe and justify the recommended business solution.

Attachment:- Catch Android App Redesign.rar