Describe the product-what is it

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Reference no: EM132420473

Choose a favorite product or service and then develop powerpoint that describes the following:

1. Product Description:

  • Describe the product - what is it?
  • What does it do?

2. Target Audience:

  • Who do you believe this product is targeted to?
  • Name primary and secondary audiences

3. Product Benefits:

         1. Define one or more of the selected product's specific customer benefits/value as it is marketed to consumers

         2. Describe the actual/real benefits of the product that you personally derive.

  • Does it mirror the advertising and marketing or is it different?
  • Is your perception different from the reality?
  • Evaluate product/service customer value, perceived value and derived value

4. Determine which specific factors influence customer value for your selected product/service:

  • -Pricing
  • Receiving what is desired/needed
  • Quality
  • Defined benefits
  • Emotional payoff
  • Achievement of a goal/desire

Be creative and consider that you are informing your marketing team about what you learned about this product through this focused analysis.

Reference no: EM132420473

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