Reference no: EM13735146
The Final Paper will be titled "An Integrated Marketing Strategy for ____." You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (product or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must
Provide an Overview/Executive Summary of the marketing strategy.
Describe the product or service and desired brand image.
Describe the target market, including buyer motivations, demographics, and psychographics.
Describe the overall marketing strategy, including positioning strategy versus competitors.
Describe a promotions and advertising campaign that includes a description of one advertisement.
Recommend and describe a Public Relations campaign.
Describe the use of an Internet marketing campaign, including web site and use of email.
Describe a direct marketing campaign, including Customer Relationship Management.
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Explain how academic knowledge impacts the social elements
: Explain how academic knowledge impacts the social elements and institutions of both local and global communities. Assess how the principles of active citizenship could impact the contemporary issue during the next five to ten years
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Phase of the clean-air carpet cleaning company
: After you read the case study, please answer the four questions below: What critical errors do you see in the initial planning phase of the Clean-Air Carpet Cleaning Company?
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What do you know about their code of conduct
: What do you know about their code of conduct and What should be included that you have not already established
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Discuss your methods for achieving goal
: Describe the ultimate goal of the product campaign for the new shampoo - Discuss your methods for achieving goal.
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Describe the product or service and desired brand image
: The Final Paper will be titled "An Integrated Marketing Strategy for ____." You will fill in the blank with an existing or a new brand name of your choice. Describe the product or service and desired brand image
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Write down the expected payment made
: Write down the expected payment made to the bank by a borrower with pi=0.9. Write down the expected payment made to the bank by a borrower with pi=0.7. Leave both answers in terms of r.
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Major functions of human resources
: Research the major functions of human resources and review the laws of human resources in the Key Human Resources Terms activity. In a 1-2 page report, prepared in APA style with at least two references, do the following:
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Possible issues surrounding next year forecasting
: Discuss the impact that the Medicaid cuts will have on Krona's revenue. Address the possible issues surrounding next year's forecasting. Provide an explanation of capitation.
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Earnings of health care professionals
: In your opinion, can HSAs be aligned to the expectations of all these groups? Do you think HSAs can help improve health care cost, quality, and access? Why or why not? Cite your sources in your work and provide references for the citations in APA for..
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