Reference no: EM131552044

Business Management Assignment

The business is Alaska Air Group Inc. (Alaska Airlines) Stock Code (ALK)

Please do not over load slides. No more than 6 points per slide. Please use speaker notes to back up each slide. Also through in some picutes as well.

Create a 12- to 15-slide Microsoft PowerPoint presentation for a Mini-Strategy using the Mini-Strategy Outline.

Include the following in your outline:

• Evaluate the organization's mission statement, vision statement and values' statement.
• Discuss the organization's current goals and objectives.
• Assess the organization's current status:

o Leadership
o Board members
o Structure
o Number of employees

• Conduct a basic SWOTT analysis and discuss the implications of those results.
• Report the most recent financial results including annual revenues, annual after tax earnings, and five years of year-end stock prices.
• Perform competitor analysis.
• Develop strategic recommendations that are designed to realize growth.
• Create a profile of the current CEO including the following:

o Background and accomplishments
o Education and educational experiences
o Length of time in the current position
o Major career accomplishments
o Leadership and management styles
o Vision for the company
o Innovative accomplishments

• Conclusion.
• Reference page at end of slide deck.

Format your presentation according to APA guidelines.

Attachment:- Mini-Strategy-Outline.rar