Reference no: EM132264150

Assignment: Compile the work you have completed throughout the course to develop a 10 page marketing plan that supports the goals of a strategic plan for a real-world healthcare organization, incorporating instructor and peer feedback as appropriate. The Marketing Plan must contain the following sections:

Executive Summary

• Provide a brief summary of the marketing plan.

Introduction

• State the objectives of the strategic plan.

• Explain how your marketing plan will achieve specific objectives and support the organization's business plan and strategic plan.

Market Analysis

• Describe the organization's products and services

• Explain how these products and services meet the needs of the organization's determined customer base.

• Include relevant aspects from the SWOT analysis

• State the competitive advantage your plan provides.

Environmental Analyses

• Internal: Include an analysis of the role of leadership and employees, the communication processes, and the culture of the workplace.

• External: Include an analysis of socioeconomic, legal, ethical, political, and technological factors that could affect the organization.

• Describe how data, based on the quadrants presented in the Boston Consulting Group Matrix, would apply to your marketing plan.

Marketing Mix

• Describe the marketing opportunities and marketing goals for your chosen HCO.

• Explain the marketing strategies that are employed in your plan.

• Apply market segmentation to your plan based on the target markets you have identified.

• Explain how database marketing was used or why it was not included in your marketing plan.

Plan Evaluation

• Discuss methods of performance evaluation and monitoring that will be used to evaluate the success of your chosen healthcare organization's marketing plan.

• Explain why reports for a particular timeframe (weekly, monthly, quarterly) would be important and how you would use feedback in these reports to control the future of your marketing.

Conclusion

• Provide a conclusion that summarizes your marketing plan. Include persuasive statements that explain how your marketing plan supports the goals of your chosen healthcare organization's strategic plan.

The Marketing Plan:

1. Must be ten double-spaced pages in length (not including the title page and references page) and formatted according to APA style

2. Must include a separate title page with the following:

• Title of paper

• Student's name

• Course name and number

• Instructor's name

• Date submitted

3. Must use at least ten scholarly sources

4. Must document all sources in APA style.