Describe the need recognition process

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Reference no: EM1366371

Describe the need recognition process that took place before you purchased your last bottle of shampoo. (Note: you may substitute a different product that you use on a frequent basis.) How did it differ from the process that preceded the purchase of a new computer or another major appliance? Did advertising play a role, if any, in your need recognition?

Reference no: EM1366371

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