Reference no: EM133731489
Question: Describe the marketing research process you recommend to Matt Brown, owner of Everything Automotive.
Based on this week's Learning Resources, address the following:
Explain steps 1 and 2 of the marketing research process so that Matt Brown understands what you recommend and why.
Step 1: Define the problem. Successful marketing research starts with clearly defining the problem and research objectives.
Step 2: Develop an approach to the problem. Clearly explain the types of research needed, such as exploratory, descriptive, and/or causal, and why.
In your responses to your classmates' posts, draw upon the course content and address the following:
Identify how the student properly applied course concepts.
Identify any concepts that may have been overlooked and explain how including them can improve the result.
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