Reference no: EM131310488 , Length: word count:2500
Marketing Assignment
Aim: Conduct a marketing analysis of JB hi Fi.
Describe the marketing background of the company - Key information about the industry
- What type of a company
- Their business
- Sustainable practices, environment, society, resources use, etc (10%)
- Sustainable practices discuss at least 5 things that company does to contribute to sustainability
Make recommendation for important of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects.
References- use in-text references where you use the theory or referring to other literature.
SWOT
Appendix: Include a Swot analysis and positioning Chart
SWOT analysis - international and external env.
Positioning Chart- Where your company among competitors
Report Format -
- Executive summary (tell me what in it, not a review of activity)
- Introduction
- Marketing background of the company
- Marketing mix
- Competitor analysis
- Recommendations
- Conclusions
- References
- Appendix
Marketing Mix
Describe the following marketing strategies used by the company
-Pricing
- What's their pricing strategy
-Promotion (10%)
- What type of promotions do they use. Think about promotion mix- not just advertising
-Distribution
- How do they distribute their product/ selling points/ logistics
Compare the marketing mix to its competitors
- What is their competitors?... (types of competitors: Direct/ indirect)
- What is their marketing mix
Marketing Mix
Analyze the main products, services, suppliers, and the customers of the company
- What is their product
- Product portfolio
- Services they supply
- Who are their Suppliers
- Who are their customers
2500 words.
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