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Describe the main line of business of the company

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Reference no: EM132481825

Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will:

Question 1: Describe the main line of business of the company.

Question 2: Name four of the countries in which the company operates.

Question 3: Explain in detail the implementation of the 4Ps marketing mix concept by the company.

Question 4: Describe any differences observed in the implementation of this concept, from one country to another.

Reference no: EM132481825

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