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Packaging is used to protect products in their journey from the manufacturer to the end user or consumer. Packaging can also be used as a positioning strategy to help consumers identify a brand and even supply instructions on the use of the product. Packaging plays an important role in the marketing of a product and can be used to grab the consumer's attention and facilitate the buying process.Pricing strategies are also used to position a product, and there are different pricing strategies which can be used effectively in various stages of the product life cycle.Use the company you chose in Module 1 for the basis for this assignment. Choose one of the products offered by the company, and research and present the following information in a five- to seven-page report using proper APA citations.Give a brief history of the company and identify and explain their various product lines. Describe the product you have chosen for this project and explain how it fits in the product mix of the company. Explain what stage of the product life cycle your chosen product is in and justify your response.1.Describe the main features of the product's packaging and analyze the purpose of the packaging features identified.2.Analyze the potential positive and negative influence of the product's packaging on consumers purchasing decision.3.Describe what you perceive to be the company's pricing strategies for the product. Justify your response.4.Explain the advantages and disadvantages of the pricing strategy the company is utilizing. Is the pricing strategy appropriate for where the product is in the product life cycle? Why or why not? How would you change or modify the current pricing strategy?
Briefly Discussion- How can NYC Dept of Ed capitalize on e-business and global opportunities and what trends have you observed in organizational behavior
read case study vidding -- free expression or copyright piracy? at the end of chapter 13 in your text. in one to two
Explain Three Marketing inefficiencies and Lack of understanding of or adjustment to the marketing environment
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minimum 4 sentences per question. no plagarism please include references used. due by wednesday night at midnight
Explore the beginnings of e-commerce and describe the impact of the internet on commerce. Research the history of e-commerce and the drivers that made it successful.
Whatever structural approach you choose it is a good idea to begin with a mind map whereby you can plot how various factors connect with each other, how and where you will integrate your theories and models and which examples you will use to illus..
Target Market Assignment
What is risk in this context - Items with high variability in demand (can result in large overstocking) and items that are very expensive (overstocking can be very expensive).
Explain about The Marketing Mix- Pricing Strategies and Describe the PRICING STRATEGIES and TACTICS of your chosen organization using the proper marketing terminology
products tend to go through certain stages during their life on the market. there are particular marketing
Explain Dell Corporation's B2B Model and Primary Task Response Within the Discussion Board area
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