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Describe the leveraging strategy for enhancing brand equity

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Reference no: EM132634465

Describe the leveraging strategy for enhancing brand equity. Take Mysore Silk and, with application of all leveraging strategy, explain how that brand could build positive associations, thereby enhancing its equity, by linking itself to (a) places, (b) things, (c) people, and (d) other brands. Be specific.

Linking

Leveraging Secondary Brand association application.

Suggestion and strategies.

Reference no: EM132634465

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