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1. Describe the key operations controls associated with the marketing plan developed during your simulation experience. Consider cost analysis, product-service mix control, sales control, and marketing channel control. Choose one of these considerations that you think carried the most weight as a key operations control of your marketing plan and explain why.
2.What problems could your marketing plan encounter relating to the marketing controls?
This assignment requires the creation of an at least 5-page APA compliant multiple source essay citing at most four peer reviewed full text journal articles fetched from ProQuest, BE & T, InfoTrac, and Academic OneFile. Explain why the researchers..
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