Describe the issues that the market research

Assignment Help Operation Management

Reference no: EM13989737

Imagine that you are a member of management at a successful high-end adult clothing and accessories retailer that is considering launching an exclusive line of high-end children's clothing. This is a new venture for your company, which has until now been focused completely on the adult market. Before committing resources to fully developing a marketing plan for the proposed children's clothing line, you have called for research that will help you better understand customers' wants and needs as well as the competitive environment.

In an essay:

Describe the issues that the market research should explore. What would you want to know?

Explain why this information would be needed to help develop a marketing plan for the proposed line of high-end children's clothing. How would this information be used to make better decisions?

Reference no: EM13989737

Questions Cloud

Submit a project status report for your personal project : Create and submit a project status report for your personal project. You may use the standard sample/template project status report provided by your instructor. Or, if your organization has a standard template for a project status report you may use ..

Create an activity network project schedule : •Create an Activity Network Project Schedule for your Personal Project •The format of a standard Activity Network Project Schedule varies from one organization to another. You can see a good example of an Activity Network Project Schedule in the Pint..

Personal project the format : Create a Project Charter for your Personal Project The format and content of a Project Charter varies from organization to organization. Larger organizations have a PMO (Project Management Office.) Typically, the PMO dictates a standard format and co..

Prepare a formal statistical report : The French boutique owned by Ilsa Lund has experienced unusual levels of employee theft at other outlets that have been open for several months prior to the one located in the new mall. Delivery times for Mac Trucking, the firm that supplies Rick’s C..

Describe the issues that the market research : Imagine that you are a member of management at a successful high-end adult clothing and accessories retailer that is considering launching an exclusive line of high-end children's clothing. Describe the issues that the market research should explore...

What is your opinion on the validity of personality tests : What is your opinion on the validity of personality tests? Which of the performance appraisal methods is the most effective and why? Which of the instructional strategies is the most effective and why? This is a list of required trainings and other t..

Identified several broad types of skills : Management theorists have identified several broad types of skills that managers need to possess. Think about all the skills that effective managers have and how those skills relate to each other. Consider how these skills fit within the general cate..

Suffered from complacency and stagnation : Two companies, once behemoths, that suffered from complacency and stagnation. Borders Books and Circuit City never embraced the need to reinvent and subsequently, began a rapid decline and ultimately closed their doors. Summarize what each company fa..

Elements of existing social relations or ways of life : Select a piece of media content of your choice and answer the following questions: In what ways does the content draw upon elements of existing social relations or ways of life? In what ways is it selective in doing so? In what ways might these selec..

User Account

All Pages