Describe the history of this particular csr initiative

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Reference no: EM133352273

Assignment:

·Walmart/ASDA's participation in the Marine Stewardship Council (MSC)·

Aldi's participation in the Rainforest Alliance's certification scheme/World Banana Forum

1) Using insights from Spar and LaMure (2003), describe the history of this particular CSR initiative. What exactly is the CSR initiative, and how does it work? What role has the corporation you are writing about played in the scheme? Why did the company get involved in this initiative in the first place; was there civil society pressure to do so? How would Spar and LaMure categorise this process: "capitulation" to civic pressure or corporate "pre-emption"? What role do civic organisations (i.e., NGOs) play in the scheme today?

2) Using insights from the Roberts (2003) and Crane (2001) articles we read on BE439, what kind of "ethical supply chain management" does participation in this multi-stakeholder initiative involve? In what ways does participation in the initiative allow the company's products to be marketed as "ethical products"? How would Crane explain the "augmentation" involved?

3) Applying Levy and Kaplan's (2009) framework to your case, does the initiative you are analysing offer opportunities for "civic regulation" and "democratic governance" or does it enhance corporate power by "privatising" regulatory authority?

Reference no: EM133352273

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