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Case - Old Spice: Repeating Success in the Face of Competitive Threat By DEREK D. RUCKER AND MAURICIO O’CONNELL
Advertising Strategy Case 1 Old Spice: Individual Assignment
2-page summary of the case reading in your own words which includes:
Brief summary of the key background information of the case
Key problems and opportunities the brand needed to address
What is Old Spice's equity and why was it an important part of the brand's thinking?
Describe the halo effect and its importance.
Summary of pros and cons of options
What would you recommend of all the options and why?
Include your rationale on whether to feature body wash and to do comparative advertising
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