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Assignment:
Select a US fashion company who does not have a presence in another country. Describe the companies' current market segment using the four market segmentation strategies. Recommend strategies (for example, joint venture, direct investment, strategic alliance, etc.), which the company could use to enter into another country for their expansion.
Provide a brief description of the company selected.
Wikipedia does not qualify as an academic reference for this assignment.
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
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