Describe the four key characteristics of services to harry

Assignment Help Operation Management

Reference no: EM132235057

Marketing case study

Case study : Harry McBeefy has been working for a sports shoe manufacturer. However, his passion is weight lifting, and he wants to buy a weight lifting gymnasium business. Harry thinks the two businesses (sports shoes and weight lifting gymnasium) should be very similar as far as marketing is concerned: – "people are people after all", and both industries relate to fitness. As a marketer however, you know that there are fundamental differences between services and goods.

a) Briefly describe the FOUR key characteristics of services to Harry.

b) Give examples from the sports shoe and gym industries to illustrate how the four characteristics of services make the marketing of services very different from physical goods.

You know that marketers can use the framework of 'three levels of product' to help with analysis and planning for products and services.

c) Briefly explain each of the three levels.

d) Outline how each level can be applied to a weight lifting gym.

Reference no: EM132235057

Questions Cloud

What is the 90-day forward rate : The 90-day forward rate is quoted at a premium of 5.00 percent on the euro. What is the 90-day forward rate?

Qualifications required to ensure you are comparing the jobs : Did they provide a description of the work being done and the qualifications required to ensure you are comparing the jobs accurately?

What is the us dollar value of the company revenues : What is the U.S. dollar value of the company's revenues? (Round intermediate calculation to 4 decimal places, e.g. 15.2578 and final answer to the nearest whole

Present-value comparison : You are offered ?$20,000 today or ?$340,000 in 10 years. Assuming that you can earn 16 percent on your? money, which should you? choose?

Describe the four key characteristics of services to harry : Briefly describe the FOUR key characteristics of services to Harry. Outline how each level can be applied to a weight lifting gym.

What was lance? murdock rate of? return : What was Lance? Murdock's rate of? return, that? is, the value of i?? Enter a negative percentage for a loss.

Some examples of how gender stereotyping exhibits : What are some examples of how gender stereotyping exhibits itself in modern American business and/or politics.

Discuss the balanced scorecard categories : In many cases, managers end up in trouble as they direct their focus exclusively on cost savings. Cost cutting is always emphasized, but other impacts.

The four steps in the market research process : Describe each of the FOUR steps in the market research process, including examples relevant to the problem Doggie Heaven is experiencing.

User Account

All Pages