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IV. Suppose that you have decided to purchase a used car to help you get back-and-forth between classes, work and home. Describe the five steps in the consumer buying process that you would be likely to follow in making this important decision.
a. STEP 1:
b. STEP 2:
c. STEP 3:
d. STEP 4:
e. STEP 5:
Give examples of needs, wants, and demands that Build-A Bear customers demonstrate, differentiating each of these three concepts. What are the implications of each on Build A-Bear's actions?
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