Describe the five competitive forces in industry

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Reference no: EM132173277

Please answer the following question based on Mystic Monk Coffee case from Crafing & Executive Strategy The Quest for Compeitive Advantage 21st eddition:

1. Describe the 5 competitive forces in the industry.

2. Draw up a strategic plan of this industry. Include all major players.

3. What are the key success factors in this industry?

4. Which of the five generic strategies best describes the organization's strategy? Why?

Reference no: EM132173277

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