Describe the factors and how your company is affected

Assignment Help Marketing Management
Reference no: EM131801908

Introduction to Management

This assessment requires you to undertake research, and convey your findings relating the academic terms and concepts to a company of your choice.

To achieve this, you will need to first understand the academic materials, and how these concepts apply or describe the company based on the information uncovered in your research about the company.

The important aspects here are quality of your research, quality of your written assignment, and quality of how you relate the academic concepts covered in class to the information you uncover describing the company.

Tips: you don't receive any more or less marks for the choice of company, therefore it is recommended you chose a company that has sufficient information available in the journal database via the internet or other resources.

The company can be international or domestic with operational focus in domestic or global markets.

Overall, the focus of this assignment is for you to analyse the external environment of your chosen company and describe these in an informative report based on details shown in the table below. Your report must include all factors stated below.

You must use terms found within the study of management and you are encouraged to look up various textbooks and journals to further explore these terms and to gain additional knowledge on management in order to develop your knowledge and the quality of the assessment.

You are required to consult and correctly reference a MINIMUM of 10 different sources of information (most assignment achieving the top two grade levels available include 10 references)

You must use the APA Referencing system to acknowledge your sources of information (both in-text, and as a reference list at the end).

1 Description of the company, the nature of its business and any other relevant facts.

2 Provide a PESTEL analysis of the company

Ensure you include all of the factors; describe the factors and how your company is affected by the factors.

3 Undertake a Porter's Five Forces analysis of the company's competitive environment.

Ensure you include all five forces; describe the force and how the company's industry environment is affected by the forces.

4 List a minimum of FOUR(4) management recommendations you believe the company could enact to be successful in the future.

5 Provide a general conclusion of the current state of the company and its operating environment uncovered from the PESTEL and Porter's analysis.

Reference no: EM131801908

Questions Cloud

Summarize the effects of climate change on the environment : Summarize the effects of climate change on the environment. Present your solution to climate change and how it would work.
Operations to include a new drive-in weigh station : The Petaluma Poultry Company is expanding its operations to include a new drive-in weigh station.
Determining the role of data in a business : What do you feel is the role of data in a business, in regards to capacity planning, and how can it aid business leaders in making valid decisions?
What information would you need about the proposed project : What information would you need about the proposed project? What information would you need about the community to understand the potential health effects?
Describe the factors and how your company is affected : Description of the company, the nature of its business and any other relevant facts. Describe the factors and how your company is affected by the factors.
Plan for balancing the important relationships : What is your plan for balancing the important relationships and activities of your life with your master's degree and how will you seek renewal?
Difference between american and chinese understanding : How would you describe the difference between American and Chinese understandings of the world in terms of dialectical thinking and change in your own words?
Internationalization theory and the knickerbocker theory : Compare and contrast Internationalization Theory and the Knickerbocker Theory of FDI. Which theory offers the best explanation of FDI and why?
Explain how does your interpretation of the image change : In what ways did the designer make use of Gestalt theories, constructivism and semiotics approaches Explain how does your interpretation of the image change?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd